ABOUT US
THE MISU SKINCARE STORY
We are Mira and Sumi – the sisters behind MISU SKINCARE (미수). Half Korean, half German, we grew up between two cultures – and have shared a passion for as long as we can remember: Korean skincare.
As K-beauty became increasingly popular in Germany, we noticed something: many products here were overpriced and often came from brands that were hardly known in Korea itself. At the same time, we saw that many platforms offered counterfeit goods at ridiculously low prices, or products that didn't meet European standards, and that shipping often came from China, meaning orders got stuck in customs or took forever. We wanted to change that.
Korean skincare isn't just a beauty trend for us – it's a part of Korean culture and identity. It stems from the Buddhist-influenced idea of taking a moment each day to show yourself care and respect. We want to bring this philosophy to Germany with our products: a small daily ritual that pampers both your skin and your soul.
With MISU SKINCARE, we bring you carefully curated, authentic products directly from Korea – fairly priced, tested according to European standards, and available for immediate delivery. Every formula is skin-friendly, gentle, cruelty-free, and highly effective, just like the skincare products valued in Korea itself. We test and evaluate every product ourselves, and we regularly visit each brand in Korea.
Our goal is simple: to give you the true K-Beauty experience – products that work, nourish your skin, and leave you with a radiant, healthy feeling. MISU SKINCARE stands for authentic, natural, and accessible K-Beauty – the kind of skincare you'd normally only find in Korea.
MISU SKINCARE x Life is your Creation
Wir waren zu Gast bei Ilona in ihrem erfolgreichen Podcast "Life is your Creation" und geben Einblicke in die Anfangsphase unserer Gründung und unseren Erfahrungen als Gründerinnen.
We import all products directly from the manufacturer
All our products come from Korea and are imported by us directly from the manufacturer.
We visit all our partners and suppliers annually in Korea and look for the latest trends on site. Our team in Seoul supports us in this.
This guarantees that you won't receive any fake products and will always get the best price - and always be one step ahead of the trend!
We are partners of the kotra
We are proud to partner with KOTRA (Korea Trade-Investment Promotion Agency), a leading government organization that assists South Korean companies in international trade and investment.
Their expertise helps companies worldwide to successfully develop markets and build business partnerships. We greatly value KOTRA as a strong and reliable partner and look forward to the collaboration.
We test all our products
We test and evaluate all our products to ensure they meet our high standards and to better advise you.
Quality and product safety are our top priorities.
What doesn't convince us doesn't end up in our shop!